WebAug 7, 2024 · Brand BRAND DESIGN of IKEA Authors: Yue Jiang INTI International University Abstract Content uploaded by Yue Jiang Author content Content may be subject to copyright. ResearchGate has not been... WebMar 16, 2015 · The issue of logo design perception has been explored among marketing scholars. There are four areas that have been broadly investigated, incorporating affection, familiarity, recognition, and...
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WebMay 23, 2024 · The holiday atmosphere abounds in marketing campaigns. The present research examines how the holiday atmosphere of a brand logo influences consumers’ merchandise-related nostalgic preference. Across three studies, the authors find that when consumers are exposed to brand logos with a strong (vs. weak) … WebJan 22, 2015 · (PDF) Brand and Branding Brand and Branding Authors: Tanya Sammut-Bonnici University of Malta Abstract and Figures A … crosswind tires 265/70/17
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